Why are diamonds so expensive?

As long-time jewelers, we receive many questions about diamonds from our customers, one of the most popular is, "why are diamonds so expensive?" The answer is almost as faceted as a diamond itself! Here are a few factors that contribute to…
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How to Clean Your Diamond Jewelry at Home

  Diamonds are grease magnets. When worn often, soaps, lotions, and oils will accumulate on the diamonds and significantly reduces the light return. If your diamond jewelry looks like it has lost its luster, it may just be…

The History of Engagement Rings

Have you ever stopped to think about the meaning behind engagement and wedding rings? It turns out this special symbol has a rich history going back centuries. If you had been born in another time -- the 13th Century, perhaps -- your…

How is my diamond graded?

This is a great article is from the Hearts on Fire website explaining the diamond grading process... When purchasing certified diamonds, it is important to understand how your diamond is graded so you can clearly assess the value. However,…

How to clean your diamond jewelry

Here is a great article from the Gemological institute of America website explaining how to clean your diamond jewelry at home.... "Diamonds are among the hardest natural minerals on Earth, yet they require special care to keep them shining…

Hearts on Fire® Ring Sizing Tips and Tricks

So What Size Ring Does She Wear? Once you know what style diamond engagement ring you want to buy and are comfortable with your budget, you have to handle the most basic question – what size ring do you get? You obviously don't want it to…

Buying a Diamond in Store Vs. Buying Online

Online purchases are great for endless products but not for one of the most important purchases of your life. Here are 10 reasons why a diamond should be purchased in a store: Do you ever wonder why there are different prices for diamonds…

Tips on finding the perfect engagement ring

Scientific approach is to know the whys and the Engineering approach is to know the hows. You know why you want to get an engagement ring and we will show you the hows to find a ring that is worthy of her hand. 1. Finding the perfect ring…

Gold 101

14k and 18k yellow gold are made by mixing in various proportion of copper and silver (in fact, you can make up to 15 different shades of the mix). White gold is an alloy of gold and at least one white metal, usually nickel, zinc or palladium…

Eternal Love in the City of Eternal Love

  From David and Mary-"Lovelock Bridge in Paris": I ran five minutes down the street from our hotel to the Pont des Arts, a famous pedestrian bridge connecting the Louvre to the French Institute. Couples come to this bridge and…
White gold, sapphire diamond ring sitting atop a vanilla frosted cupcake

September Birthstone: Sapphire

September's birthstone is the Sapphire. Did you know sapphire is the name given to the corundum mineral species when it appears primarily in shades of blue? Red corundum is classified as ruby. Any non-red shade – including pink and colorless…
Yellow gold and peridot ring sitting atop a vanilla frosted cupcake

August Birthstone: Peridot

August's birthstone is the Peridot. Did you know peridot (from the Arabic word "faridat" which means "gem") is a member of the olivine mineral group—so named because of its unusual olive green color? Found in iron and magnesium rich volcanic…
Graduation Gift Ideas

Buyer's Guide: Diamonds

DIAMOND BUYER'S GUIDE: OVERVIEW No matter how beautiful a diamond may look, it is not necessarily an indication of its true quality. When beginning your diamond search, make sure you have a a basic understanding of how cut, carat weight,…

Buyers Guide: Diamonds, Part 1, Cut

A DIAMOND'S CUT If sparkle factor is your main requirement when purchasing a diamond, you must take the cut into consideration. The cut of a diamond is, hands-down, the most important contributor to how well or how poorly it reflects light.…

Buyer's Guide: Diamonds, Part 2. Carat

  A DIAMOND'S CARAT WEIGHT Diamonds and other gemstones are weighed in metric carats: one carat is equal to 0.2 grams, about the same weight as a paperclip. The term karat, as in “18K gold” on the other hand, refers to the purity…

Buyer's Guide: Diamonds, Part 3. Color

  A DIAMOND'S COLOR While we feel that cut is the most important attribute to consider when choosing a diamond, subtle differences in color can dramatically affect a diamond's value. Two diamonds of the same cut, weight, and clarity…

Buyer's Guide: Diamonds, Part 4. Clarity

A DIAMOND'S CLARITY Because diamonds were formed deep within the earth under extreme heat and pressure, they often contain unique birthmarks, either internal (inclusions) or external (blemishes). Diamond clarity refers to the absence of these…

Why We're Different

Our jewelry is handmade in our family-owned store in Cupertino, California. We are accredited jewelry professionals as well as a certified Green Business. We carry the best selection of colored gemstones in the Bay Area and can cut your emeralds, rubies, sapphires and other gems in our workshop.

We source diamonds or other fine jewelry from the world's best vendors like Hearts on Fire (TM). We are a top producer for Hearts on Fire (15 years and counting) and are one of only 25 HOF certified repair centers in the world.

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