Why are diamonds so expensive?

As long-time jewelers, we receive many questions about diamonds from our customers, one of the most popular is, "why are diamonds so expensive?" The answer is almost as faceted as a diamond itself! Here are a few factors that contribute to…
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How to Clean Your Diamond Jewelry at Home

  Diamonds are grease magnets. When worn often, soaps, lotions, and oils will accumulate on the diamonds and significantly reduces the light return. If your diamond jewelry looks like it has lost its luster, it may just be…

The History of Engagement Rings

Have you ever stopped to think about the meaning behind engagement and wedding rings? It turns out this special symbol has a rich history going back centuries. If you had been born in another time -- the 13th Century, perhaps -- your…

How is my diamond graded?

This is a great article is from the Hearts on Fire website explaining the diamond grading process... When purchasing certified diamonds, it is important to understand how your diamond is graded so you can clearly assess the value. However,…
White gold, sapphire diamond ring sitting atop a vanilla frosted cupcake

How to clean your diamond jewelry

Here is a great article from the Gemological institute of America website explaining how to clean your diamond jewelry at home.... "Diamonds are among the hardest natural minerals on Earth, yet they require special care to keep them shining…

Hearts on Fire® Ring Sizing Tips and Tricks

So What Size Ring Does She Wear? Once you know what style diamond engagement ring you want to buy and are comfortable with your budget, you have to handle the most basic question – what size ring do you get? You obviously don't want it to…

Buying a Diamond in Store Vs. Buying Online

Online purchases are great for endless products but not for one of the most important purchases of your life. Here are 10 reasons why a diamond should be purchased in a store: Do you ever wonder why there are different prices for diamonds…

Tips on finding the perfect engagement ring

Scientific approach is to know the whys and the Engineering approach is to know the hows. You know why you want to get an engagement ring and we will show you the hows to find a ring that is worthy of her hand. 1. Finding the perfect ring…

Gold 101

14k and 18k yellow gold are made by mixing in various proportion of copper and silver (in fact, you can make up to 15 different shades of the mix). White gold is an alloy of gold and at least one white metal, usually nickel, zinc or palladium…

Eternal Love in the City of Eternal Love

  From David and Mary-"Lovelock Bridge in Paris": I ran five minutes down the street from our hotel to the Pont des Arts, a famous pedestrian bridge connecting the Louvre to the French Institute. Couples come to this bridge and…
Alexandrite ring set in platinum atop a vanilla cupcake

June Birthstone: Alexandrite and Pearl

June is one of only two months in the year where there are two exceptional choices for a birthstone: Alexandrite or Pearl. Did you know Alexandrite was added as a June birthstone relatively recently? It made the official jump to birthstone…

May Birthstone: Emerald

Emerald is the green variety of beryl (blue beryl is aquamarine, pink beryl is morganite). The most desirable color is a slightly bluish green in a medium dark tone with strong to vivid saturation. Emeralds are formed from two very rare…

April Birthstone: Diamonds

April's birthstone is the diamond. Diamonds have been revered as a symbol of the richness of the Self, inspiring creativity, ingenuity, inventiveness, endurance and abundance in all areas of life. As the hardest mineral of all, it is especially…
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March Birthstone: Aquamarine

Aquamarine is the blue variety of beryl (green beryl is emerald, pink beryl is morganite). Aquamarines come in a range of colors including dark blue, sky blue, blue-green, and blueish-grey. Today, the most desirable colors are sky blue and…

February Birthstone: Amethyst

Amethyst is the name given to crystalline quartz in shades of purple. The name amethyst comes from the Greek word 'amethystos' which means "not intoxicate"; this gave rise to a common belief that wearing amethysts protected one from becoming…

January Birthstone: Garnet

Garnet refers to a group of minerals including pyrope, almandine, spessartine, andradite and grossular. Pyrope and Almandine range in color from orange with hints of red to a vivid purple. Spesarite comes in a variety of orange shades; andradite…
White gold, tanzanite and diamond ring sitting atop a vanilla frosted cupcake

December Birthstone: Zircon, Tanzanite and Turquoise

December has a whopping three birthstones, all in soothing shades of blue: the brilliant teal of blue zircon, the perfect violet of tanzanite or the blue-green of turquoise. ZIRCON Zircon—not to be confused with cubic zirconia, everyone’s…
White gold, topaz and diamond ring sitting atop a vanilla frosted cupcake

November Birthstone: Topaz and Citrine

Good news for lovers of variety as well as fall's rich colors... the birthstones for November are beautiful Topaz and Citrine! TOPAZ Topaz, aka 'Imperial Topaz' or 'Precious Topaz', ranges in color from pink to a rich golden brown.…
Rose gold, pink tourmaline and diamond ring sitting atop a vanilla frosted cupcake

October Birthstone: Tourmaline and Opal

October is a lucky month for people who love variety... it has two birthstones, Tourmaline and Opal! TOURMALINE Tourmaline is a fascinating gemstone that can come in almost any color—or mixture of colors! It is a boron silicate crystal…
White gold, sapphire diamond ring sitting atop a vanilla frosted cupcake

September Birthstone: Sapphire

September's birthstone is the Sapphire. Did you know sapphire is the name given to the corundum mineral species when it appears primarily in shades of blue? Red corundum is classified as ruby. Any non-red shade – including pink and colorless…

Why We're Different

Our jewelry is handmade in our family-owned store in Cupertino, California. We are accredited jewelry professionals as well as a certified Green Business. We carry the best selection of colored gemstones in the Bay Area and can cut your emeralds, rubies, sapphires and other gems in our workshop.

We source diamonds or other fine jewelry from the world's best vendors like Hearts on Fire (TM). We are a top producer for Hearts on Fire (15 years and counting) and are one of only 25 HOF certified repair centers in the world.

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