Entries by Kathy

April Birthstone: Diamonds

April’s birthstone is the diamond. Diamonds have been revered as a symbol of the richness of the Self, inspiring creativity, ingenuity, inventiveness, endurance and abundance in all areas of life. As the hardest mineral of all, it is especially esteemed for its beauty, purity, and ability to reflect light. As long-time jewelers, we receive many […]

Buyer’s Guide: Diamonds

DIAMOND BUYER’S GUIDE: OVERVIEW No matter how beautiful a diamond may look, it is not necessarily an indication of its true quality. When beginning your diamond search, make sure you have a a basic understanding of how cut, carat weight, color and clarity affect a diamond’s value and price. Known as “the 4 C’s”, these […]

Buyer’s Guide: Diamonds, Part 2. Carat

  A DIAMOND’S CARAT WEIGHT Diamonds and other gemstones are weighed in metric carats: one carat is equal to 0.2 grams, about the same weight as a paperclip. The term karat, as in “18K gold” on the other hand, refers to the purity of the gold. A carat is divided into 100 points;  for example, […]

Buyer’s Guide: Diamonds, Part 3. Color

  A DIAMOND’S COLOR While we feel that cut is the most important attribute to consider when choosing a diamond, subtle differences in color can dramatically affect a diamond’s value. Two diamonds of the same cut, weight, and clarity may differ in price based on color alone. Even the slightest hint of color can mean […]

Buyer’s Guide: Diamonds, Part 4. Clarity

A DIAMOND’S CLARITY Because diamonds were formed deep within the earth under extreme heat and pressure, they often contain unique birthmarks, either internal (inclusions) or external (blemishes). Diamond clarity refers to the absence of these inclusions and blemishes. Diamonds without birthmarks are extremely rare (IF stones make up less than 1% of the world’s gem […]

March Birthstone: Aquamarine

Aquamarine is the blue variety of beryl (green beryl is emerald, pink beryl is morganite). Aquamarines come in a range of colors including dark blue, sky blue, blue-green, and blueish-grey. Today, the most desirable colors are sky blue and dark blue; however, in the 19th century the preferred color was sea green. The best gem […]

February Birthstone: Amethyst

Amethyst is the name given to crystalline quartz in shades of purple. The name amethyst comes from the Greek word ‘amethystos’ which means “not intoxicate”; this gave rise to a common belief that wearing amethysts protected one from becoming too intoxicated. Crystals that are part amethyst and part citrine are called Ametrine. WHERE ARE AMETHYSTS […]

January Birthstone: Garnet

Garnet refers to a group of minerals including pyrope, almandine, spessartine, andradite and grossular. Pyrope and Almandine range in color from orange with hints of red to a vivid purple. Spesarite comes in a variety of orange shades; andradite in yellow and green. Grossular has a wide range of colors including colorless to an intense […]

Buyers Guide: Diamonds, Part 1, Cut

A DIAMOND’S CUT If sparkle factor is your main requirement when purchasing a diamond, you must take the cut into consideration. The cut of a diamond is, hands-down, the most important contributor to how well or how poorly it reflects light. Along with cut comes proportion. A diamond must be cut to an ideal depth […]

Why are diamonds so expensive?

As long-time jewelers, we receive many questions about diamonds from our customers, one of the most popular is, “why are diamonds so expensive?” The answer is almost as faceted as a diamond itself! Here are a few factors that contribute to diamonds being highly prized and typically more expensive than other gemstones. Diamonds are actually […]

Why We're Different

Our jewelry is handmade in our family-owned store in Cupertino, California. We are certified gemologists and accredited jewelry professionals as well as a certified Green Business. We carry the best selection of colored gemstones in the Bay Area and can cut your emeralds, rubies, sapphires and other gems in our workshop.

We source diamonds or other fine jewelry from the world's best vendors like Hearts on Fire (TM). We are a top producer for Hearts on Fire (15 years and counting) and are one of only 25 HOF certified repair centers in the world.

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