Entries by Kathy

February Birthstone: Amethyst

Amethyst is the name given to crystalline quartz in shades of purple. The name amethyst comes from the Greek word ‘amethystos’ which means “not intoxicate”; this gave rise to a common belief that wearing amethysts protected one from becoming too intoxicated. Crystals that are part amethyst and part citrine are called Ametrine. WHERE ARE AMETHYSTS […]

January Birthstone: Garnet

Garnet refers to a group of minerals including pyrope, almandine, spessartine, andradite and grossular. Pyrope and Almandine range in color from orange with hints of red to a vivid purple. Spesarite comes in a variety of orange shades; andradite in yellow and green. Grossular has a wide range of colors including colorless to an intense […]

Buyers Guide: Diamonds, Part 1, Cut

No matter how beautiful a diamond may look, it is not necessarily an indication of its true quality. When beginning your diamond search, make sure you have a a basic understanding of how cut, carat weight, color and clarity affect a diamond’s value and price. Known as “the 4 C’s”, these factors are used by […]

Why are diamonds so expensive?

As long-time jewelers, we receive many questions about diamonds from our customers, one of the most popular is, “why are diamonds so expensive?” The answer is almost as faceted as a diamond itself! Here are a few factors that contribute to diamonds being highly prized and typically more expensive than other gemstones. Diamonds are actually […]

Why We're Different

Our jewelry is handmade in our family-owned store in Cupertino, California. We are certified gemologists and accredited jewelry professionals as well as a certified Green Business. We carry the best selection of colored gemstones in the Bay Area and can cut your emeralds, rubies, sapphires and other gems in our workshop.

We source diamonds or other fine jewelry from the world's best vendors like Hearts on Fire (TM). We are a top producer for Hearts on Fire (15 years and counting) and are one of only 25 HOF certified repair centers in the world.

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